About Us:

The National Talent Academy Network, an initiative of Fís Éireann/Screen Ireland, nurtures talent and crews in film, TV, and animation through five academies dedicated to diversity and inclusion.

Project Overview:

We are seeking a marketing and communications service provider to support our 5 National Talent Academies. Our goal is to attract diverse participants nationwide and increase sign-ups for training courses, boosting our presence in the Screen Sector.

Scope of Work:

Brand Strategy & Promotion:

Continue to build on the strength and promotion of the existing brand.

Communications

Build and execute a strong communications plan for the academies for the next 12 months targeting new audiences with a strong focus on diversity and inclusion.

Content Marketing:

Create a content calendar with input from the academies and Screen Ireland and produce engaging content (blog posts, videos, webinars) to connect with our audience.

Social Media Management:

Manage and expand our social media presence, implementing best practices and monitoring engagement.

Academy Event Attendance:

Attend periodic courses/event/activities facilitated by the academies to  record and create publicity materials to build the academies’ profile and reach.

Digital Advertising:

Develop and execute targeted online advertising campaigns to attract potential participants and boost enrolment.

Partnership Development:

Identify and initiate discussions with potential industry partners for collaborations.

Media Relations:

Cultivate relationships with media outlets, influencers, and industry publications.

Performance Analytics:

Implement tracking and analytics tools to measure campaign effectiveness and provide insights.

Key Responsibilities:

Marketing and Communications:

Develop high-quality strategies to promote academy activities and drive online applications and bookings.

Digital Marketing:

Plan and execute digital campaigns, including email, to engage website visitors.

Social Media:

Create and execute a comprehensive social media strategy to increase reach, profile, and conversions (sign-ups, followers, subscribers) and optimize content for various platforms.

Website and Content:

Design, maintain, and supply website content, implementing SEO strategies.

Press and Media:

Create press opportunities, including regional press, to highlight academy achievements.

Marketing Materials:

Prepare key marketing materials, focusing on digital content.

Digital Newsletter:

Create digital newsletters to highlight courses, activities, and events.

Multimedia Management:

Edit and post videos, podcasts, and audio content online.

Analytics and Reporting:

Track and analyse website traffic with Google Analytics, providing regular reports.

Accessibility Compliance:

Ensure accessibility compliance across all digital platforms.

Stay Current:

Identify new digital marketing trends and technologies.

Academy Coordination:

Maintain regular communication with academy managers, providing regional and EDI data.

Diversity and Inclusion (EDI):

Integrate EDI themes to engage a diverse audience.

Required Skills & Experience:

Public Relations:

  • Demonstrated PR experience.

Content Creation:

  • Strong editing and writing skills for digital platforms.
  • Attention to detail and proofreading skills.

Digital Tools:

  • Proficiency in Mailchimp, social media platforms, and website CMS.

Visual Content:

  • Video editing skills.

Web Development:

  • Strong grasp of SEO.

Project Management:

  • Self-starter with effective time management.
  • Deadline-oriented.

Industry Knowledge:

  • Preferred understanding or affinity with the screen production sector.

Communication:

  • Excellent communication and reporting skills.

Local Media Knowledge:

  • Knowledge of Irish language media and regional outlets is advantageous.

Demonstrated Success:

  • Track record in building and executing effective marketing strategies.

Networking Skills:

  • Excellent communication and networking skills.

Data Analysis:

  • Proficiency in data analysis and reporting tools.
APPLICATION PROCEDURE

We invite interested digital marketing and communications professionals for companies to submit *questions by Wednesday 27th September 2023, and proposals by Tuesday October 10th 2023.  Please include qualifications, relevant experience, and a project timeline. Please email questions and proposals to crew.east@nationaltalentacademies.ie 

The budget for this one-year contract is 45,000.00 euro inc vat.

*Please note questions will be responded to on Thursday 28th September 2023.

Criteria for Assessment:

  • Proven track record with large clients
  • Strong experience in the creation of excellent social content
  • Proven experience in targeting diverse audiences from minority backgrounds.
  • Proven track record in social and SEO
  • Hourly rate