Film Marketing & Publicity Essentials Course

Course Name: Film Marketing & Publicity Essentials Course

Proposed Date the course commences: June 2026

Time: 10:00 to 16:00

Duration: 1 day

Cost: Free

Venue Location: Limerick

Tutor(s): Michelle Ryan & Paul O'Connor (EPIK Media)

Please apply by Friday 29th May via this LINK

Course Profile: This dynamic one-day course explores the fundamentals of film and TV publicity, showing how creative campaigns can build audience awareness, attract industry attention, and support a film’s journey from festival premiere to release - regardless of budget or scale. Designed for filmmakers, content creators, and emerging publicists, the course covers the key elements of modern screen publicity, including behind-the-scenes content, unit stills, interviews, press materials, and social-first storytelling, while examining how traditional EPKs have evolved into today’s short-form promotional content. Through practical, hands-on exercises, participants will learn how to capture compelling behind-the-scenes footage and filmmaker interviews, gaining experience in setup, lighting, sound, and directing contributors to create authentic promotional material that helps films stand out and connect with audiences.

This in-person course is run by the National Talent Academies: Film & TV Crew Academy South.  

Course content:

• Introduction to film and TV publicity
• Campaign examples
• Publicity strategies for low-medium budget films
• Behind-the-scenes filming
• Filmmaker and cast interviews
• Visual storytelling for promotion
• Writing press materials and media kits
• Social media for film promotion
• Interview lighting and sound setup
• Modern digital publicity techniques (post production)

Participant Profile: 

This course is aimed at emerging or early-career crew working in camera, editing, or media roles who are interested in developing skills in publicity and EPK creation. It is best suited to participants with some experience using camera and sound equipment, who want to build confidence in interview setups, on-set content capture, and working professionally with talent. 

Crew who would like to gain more knowledge of Health and Safety procedures in the workplace can learn more with Screen Ireland’s free online Safe Pass course, link to the information HERE.

Film & TV Crew South is managed by Film in Limerick

The course is limited to 12 participants 

Please apply by Friday 29th May via this LINK

Tutor Profile (s):

Michelle Ryan is an award-winning creative with over a decade of experience in behind-the-scenes storytelling, EPK, and social content. She works across all stages of production, from concept and on-set filming to interviews and post-production, creating engaging content for film campaigns. Her credits include major titles such as Barbie, Jurassic World, Cocaine Bear, and Wednesday, alongside independent Irish and UK projects. Michelle is known for capturing authentic, behind-the-camera moments that bring audiences closer to the filmmaking process.